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RAIN Notes: Wednesday, September 20
— Triangulating (The New Media Show)
— Enduring Partnership (Blubrry)
— New Phase (Michael Fischer)
Jottings of note:
Enduring Partnership
In a fascinating conversation, Heather Osgood (Founder, Podcast Advertising) talks to Todd Cochran (CEO, Blubrry Podcasting by Raw Voice) about a unique business relationship: Go Daddy has been an uninterrupted sponsor of Cochrane’s New Media Show for 18 years. “This has to be the longest brand partnership in all of podcasting,” observes Tom Webster. LISTEN
Music’s Future
The Future of Music Summit, a one-day in-person event in Los Angeles covering music & tech, music licensing, diversity, AI and more, is next week (Sep. 29), 8am to 8pm PST). Speakers represent a range of enterprises from labels to studios to performers. Pricing is reasonable. Info HERE; tickets HERE.
New Phase
Michael Fischer, formerly Director of Business Development at RAIN, has joined SoundStack as Vice President of Business Development. He leaves his position as EVP Business Development at AirKast in this latest career phase. MORE
September 20, 2023
Podcast advertising: double-digit more effective than TV/video (Acast/OMD)
SiriusXM Media adopts UID2, Trade Desk’s new “identity fabric”
Libsyn integrates with new YouTube publishing features, enhancing podcaster control
