News
RAIN Notes: Thursday, February 9
Jottings of Note
— Wisdom of a Certain Age (Lemonada Media)
— Infinity Measured (Edison Research)
— ChatGPT In Action (Ron Rivlin)
Jottings of note:
Wisdom of a Certain Age
Julia Louis-Dreyfus is stepping into podcasting with Wiser Than Me,” a Lemonada Media interview show with over-70 women celebs like Jane Fonda, Isabel Allende, Ruth Reichl, and Fran Lebowitz. Lemonada CEO and Co-Founder Jessica Cordova Kramer says “What a dream come true.” Covered in Variety HERE.
Infinity Measured
The season of Infinite Dial is here. Edison Research, author of the preeminent consumer research study of how Americans consume audio, will be presented via live webinar on March 2, 2pm ET. It is America’s longest-running survey of digital media consumer behavior, tracked annually since 1998 — this year sponsored by Amazon Music, Wondery, and ART19. Register HERE.
ChatGPT In Action
Ron Rivlin (of Ron Rivlin Media) requested this of ChatGPT: “Write an introductory email and explain why it’s important for radio stations to have a mobile app.” Then he video’d GPT’s reply, which includes key benefits and a call to action. See it HERE.
Podcast advertising: double-digit more effective than TV/video (Acast/OMD)
SiriusXM Media adopts UID2, Trade Desk’s new “identity fabric”
Libsyn integrates with new YouTube publishing features, enhancing podcaster control
