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In Magellan AI's reckoning of the top podcast advertisers (by spend) in October, we see a lot of repetition from the previous months. Nine of the...
by Steve Goldstein In his latest guest column, Steve Goldstein shares insights from students in his Business of Podcasting course at NYU. Most notably, these students...
The acquisition of performance rights organization BMI by New Mountain Capital, which transpired late last week, will put approximately $100-million of cash into iHeart's balance sheet....
RAJAR (Radio Joint Audience Research Limited) has released the fall 2023 edition of its MIDAS (Measurement of Internet Delivered Audio) Services metrics report. The 17-page document sweeps...
-- Pure Synth (Anna Indiana) -- Creating and Owning (Pacific Content) -- Unlocking Secrets (podpod)
A new metric which gauges preeminence in audio advertising spotlights word density as an essential creative consideration. It's called the Creative Standout score. Click for the...
