In a near-simultaneous news blast, podcast superstars Joe Rogan and Alex Cooper both negotiated new contracts with their distribution and advertising partner Spotify. Gone are the...
Fewer new podcasts were launched in 2023 than the year before, and every year since 2018. But that doesn't mean podcast output is on the decline;...
When we look at the recently released RAJAR report, detailing the radio listening habits in the UK, we see continued strong attachment to radio listening. On...
The average cost per thousand (CPM) for podcast advertising took a small but sharp downturn in January , over one dollar lower than the average rate...
Global podcasting giant Acast sent us results of two surveys conducted in December, focused on the DTC (direct to consumers) segment. One survey queried 450 marketing...
-- Categorical Budgeting (Borrell Associates) -- Erasure (Jeff Price)