Global podcast company Acast released its Q4 earnings, in a comprehensive, downloadable, fully designed PDF. Gross profit, net loss, and lots of detail, plus comments from...
“Audio is a category ripe for segmentation.” –Russ Crupnick, Managing Partner, MusicWatch MusicWatch has ingeniously (and laboriously) measured listening tendencies and habits across a wide...
Audacy and Veritonic have released SoundCreative, a whitepaper summary of research performed last year. The subtitle describes the work's purpose: "How To Build Winning Audio Ads."...
A prevailing type of sponsor message in podcast advertising is the host-read personal endorsement of a product or service. If you listen to a lot of...
Jottings of Note -- How and When (Semafor) -- Glass Half Full (Signal Hill Insights) -- Dream Come True (The Podglomerate)
Triton's year-end review could be called hybrid study -- it is informed by server-side measurement of Triton's Podcast Metrics service, and by the Demos+ project, a...